CHAPTER 1
INTRODUCTION
1.1 Background
Franchising can be described as a contractually based
business arrangement
between the franchisor who develops a product or service and
the franchisee who buys
the right to use the franchisor’s trade name and sell that
product or service (Khan, 1992).
Franchising emerged as a significant way of doing business
in the second half of the
twentieth century, and continued to expand during the 1980s
and 1990s, becoming a
major force in the United States’ economy. Franchising
offers opportunities for
individuals...